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Axe spokesperson Heather Mitchell sent Asylum this statement:

"We've been following the news reports from India where a man was allegedly planning to take legal action for the Axe Effect not working for him personally. We can confirm this is a hoax. In fact the story originated from TheFakingNews.com. While the story is not true, we have to admit that it's pretty funny and the joke itself is very much in line with our brand tone -- playful, with a wink and a nudge. While Axe grooming products can help guys look, smell and feel great, there is only so much we can do; the rest is up to guys themselves."

We checked, and it's true, the (uncensored, NSFW) original story is available here.

Berita yang ini ternyata hanyalah sebuah hoax, tapi lucu juga sih ya. :)

Vaibhav Bedi, 26, is seeking £26,000 from parent company Unilever for the "depression and psychological damage" caused by the lack of any Lynx effect.

Bedi says in his court petition: "The company cheated me because in its advertisements, it says women will be attracted to you if you use Axe.

"I used it for seven years but no girl came to me."

Wah untung dulu it worked for me. :p